That's me on a beach in southern New Zealand where I'm from, with a shirt that says New Zealand in Estonian where I live 🇪🇪!
I'm the solo founder behind RedditMentions — a simple tool that monitors Reddit for keywords and sends you email alerts when people are talking about topics that matter to your business. With RedditMentions, I built the tool for others I wish I'd had years ago.
The idea for this tool came while I was working in growth marketing at a SaaS company called Katana. Every day, I'd spend around 30 minutes manually searching Reddit for keywords like "ERP," "MRP," and "inventory management" in subreddits such as r/shopify and r/smallbusiness. I was looking for conversations where I could naturally recommend Katana. It was a pilot project to see if Reddit could be a new channel for us.
It worked — I found great threads and opportunities — but after two weeks, I gave up. The process was just too time-consuming to do manually. I remember thinking: if this could be automated, it would be worth it.
Some months later after learning a bit of Python (coding), I built a local script to do exactly that. It worked, and pulled in the conversations I cared about direct to a dedicated the company Slack channel. It worked so well and was so easy to set up and use that I tweaked the script and used it at my next job too.
Turning this script into a product happened kinda randomly. I mentioned the script in a sprawling work chat to my friend Tom, and he immediately said, "That's really cool — lots of people would use that. Why not turn it into a product?". It was a bit of an aha moment, where I realised that maybe I could take this thing and make it something for the masses. That was the moment RedditMentions.com was born.
After turning my script into a functioning web-app, I asked 4 friends to beta test it. One of those friends, became my first paying user as he had a perfect use case for it. He's game developer with two popular titles on Steam — Haiku, the Robot and Rusty's Retirement. With RedditMentions, he's instantly alerted whenever his games are mentioned in popular gaming subreddits. Sometimes it's praise, sometimes it's criticism — but either way, he knows right away and can respond. Since then a few more people have found RedditMentions, but I still enjoy seeing every new signup come through and hearing from them why they like the tool and what their specific use-case is.
Today, I run RedditMentions because I love that it's useful to the people who use it. I love hearing feedback, making small improvements, and keeping the tool running smoothly. It's not a massive operation — it's just me, building something I hope people find helpful. If you try RedditMentions out and have any feedback, I'd be happy to hear from you at hello@redditmentions.com or directly via LinkedIn too.
— Kurt
🤖 Want to read structured data about what RedditMentions does? Check out the about page for LLMs too. It's not pretty, but hey, it suits the audience you know.
Start using RedditMentions today and stay on top of your brand, competitors, and opportunities.